Designed in
San Antonio by
a local artist

Fred Rodriguez is a multidisciplinary designer and business owner. His auspicious start began while still attending college. Applying to a large corporation, he was hired as a graphic designer out of over 300 professional designers.

From there Fred worked for many companies doing work as a graphic designer, front-end web designer, art director, and creative director—to name a few.

With roots that wind deep into the heart of San Antonio, Fred’s lineage traces back to its origin. He is a direct descendant of three local historical figures:

•  Don Juan Leal (1676–1742): 1st family and leader of the Canary Islanders, first mayor of San Antonio (then known as La Villa de San Fernando), judge, and Spanish Hidalgo (nobleman)—a title inherited by the male descendants.
• Pedro Huizar (1740–1804): Mission San Jose sculptor (Rose Window), judge, land surveyor, and original landowner of the land now known as the King William Historic District
• Gregorio Esparza (1802–1836): Texas Defender of the Alamo, cannoneer, San Antonian, died in hand-to-hand combat against Mexican troops who had breached the walls of the Alamo.

Spending many years in Boysville, Fred has learned many essential life skills at a very young age (including riding horses and swimming). Fred’s newest company, Grand Calavera, is designed to give back to the ones who need it most—like he once did.